The client demonstrated significant revenue growth both on an annual basis (343% from 2022 to 2023) and a partial year basis (149% from January-May 2023 to January-May 2024), showcasing the effectiveness of their increased ad spend and strategic campaign improvements on Google Ads. This was a result of keyword research, copywriting for ads, tracking improvements, feed improvements, campaign structures, Google Merchant improvements, A/B testing of landing pages and Google Analytics 4 analyzes. It’s essential a total collaboration with the client to make the right marketing strategies along with constant testing to understand the audiences in a full extension