A UI heavy product video - connecting heavy equipment owners with renters.

Rubbl is a SaaS startup that wanted to make their debut at a tradeshow with a bang. After seeing my work on another SaaS product video, the team at Rubbl reached out to me with a similar ask,

"Can you take our Figma wireframes and bring them to life in an engaging way?"

We iterated on a storyboard and talked through the wireframes they wanted to showcase scene by scene.

Their debut tradeshow was rapidly approaching. meaning I had to be very strategic in how I approached this project to make the deadline and vibe they wanted.

After locking down the 18 sequences needed for this video. I cut a scratch voice over and created a radio edit to make sure the pacing and mood was correct. Having worked with many clients, budgets, and timelines over the last 20 years, I've learned to approach projects flexibly to best align with my clients needed outcomes.

With this project I built all of the scenes with just the right amount of customization and flexibility. It paid off, as they quickly expanded the project from a single video to multiple projects. Building the scenes the way that I did, helped them save money and get the most out of their investment!

Devin, their head of marketing reported nothing but praise from their senior leadership team, and tradeshow attendees. We continued to work for multiple projects after this successful launch.

Want to bring your SaaS to life? Send me a message!