I teamed up with Anja from Use Your Noodles to create a 3-part email indoctrination sequence that welcomes new subscribers with a big bear hug (virtually, of course). Our mission? To make photographers—from total newbies to seasoned pros—feel like they’ve joined the coolest club for food photography enthusiasts. 🍰📸

The emails serve up a mix of empathy, encouragement, and a dash of Anja's own "been-there-done-that" wisdom. From sharing her rollercoaster career journey (spoiler: it involves quitting her job and chasing her food dreams!) to educating about storytelling, lighting, and crafting that perfect food shot—each email gently nudges readers closer to the holy grail: Anja’s 6-week food photography course, Food to Frame. 📚

The result? A series that’s as tasty as it is effective—bringing in a flood of excited, camera-wielding creatives, hungry to up their food photography game and connect with their newfound family.

Want to know more about how this campaign came to life, or interested in perking up your email strategy? Reach out, and let’s create something fun and impactful together! 📧💥