When Sleepy Owl Coffee decided to launch their adorable owl-shaped jar filled with 100% Arabica instant coffee, I knew we needed a launch campaign that would be as exciting as their coffee itself. 🦉☕

The mission? To create an email sequence that wouldn’t just inform subscribers about the new product but would create a whole experience around it. I mapped out a three-email sequence designed to stir up curiosity, roll out the big reveal, and finally, convince those awesome Sleepy Owl fans to add this cute little jar to their collection. The emails were crafted to reflect the brand’s fun, conversational vibe while giving the new product a spotlight it deserves.

What's Brewing in the Email Sequence?

Here’s the magic we mixed into this campaign:

🌟 Teaser Email: A playful email to spark curiosity with hints and clues, encouraging subscribers to guess what’s coming and reply for engagement.

🎉 Launch Email: The big reveal with all the details about the owl jar and a special 20% discount to reward loyal subscribers.

🚀 Follow-Up Email: A friendly nudge for the undecided, highlighting the jar’s uniqueness and the last chance to grab the special discount before it flies away!

The result? A launch sequence that’s as memorable and delightful as a cup of Sleepy Owl’s finest brew! ☕✨

Want to know more about how this campaign came to life, or interested in perking up your email strategy? Reach out, and let’s create something fun and impactful together! 📧💥