Xodo homepage, action page & conversions

Phase 1: Redesigning homepage, action page and actions user flow and UI Phase 2: Redesigning Xodo Drive and Storage cloud (jump page to phase 2 outcome)

Product designer

New features designed for Android and iOS platforms

UX Research and Insights

Coordinating with UI team and Developers

Reached to 4.5 million active users

Reaching and maintaining 4.64 ratings

Generating USD 678k by the end of December 2022 (USD 328k more than April 2022, i.e 92% of increase in same year)

Achieved a remarkable 158% increase in conversion rate and a 15% reduction in cancellation rate.

The Xodo team climbed up to 4.5 million active users and reach USD 678,000 in revenue by December 2022 from April 2022 (April 2022 it was generating USD 350,000) with 10 million+ downloads and 4.6 ratings.

To address declining MAU and ratings, the team, including product management and marketing, interviewed users to identify pain points and requirements for the next generation of Xodo.

Phase 1: Homepage, action page and respective user-flows & UI

All 8 people found the user flows overwhelming due to the excessive number of steps.

5 out of 8 users found difficult to find necessary tools for conversion, finds UI also confusing.

6 out of 8 found conversion user-flow confusing

5/8 users wanted to leave the conversion midway due to the tedious process.

To repeat the last or most used conversion, the user had to find it from the list every time.

Phase 2: Xodo drive & cloud storage Jump page to phase 2 outcome

All 8 users complained about having too many folder trees.

7 out 8 users found it difficult or time consuming to locate desired files

All users believed there were multiple file browsers and entry points.

Xodo lacked the option to save on the cloud, which was available in competitors.

Action page