MAMA- WackyMama Campaign 2023

Overview

Art & Creative Direction:

@iwani

Director:

@themattup

DP:

@byhqimin

Set assistant:

@poperism

Set & Prop designer: @pocketpeter_

Editor:

@byhqimin

Photographer:

@ryansimphotography

BTS Videographer:

@iwani

Talents: @pocketpeter_,

@myron._.ng

The WackyMama Campaign was MAMA's first collaborative campaign with fellow Singaporean clothing brand Wacky Wears. In this campaign, we released two tees and a keychain. I was brought in to support the campaign’s printed collaterals, store setup, and campaign video.