MAMA- Crew Campaign 2023

Overview

Director:

@byhqimin

DOP:

@byhqimin

Camera operator:

@byhqimin

Art Direction & Tee Design: @pocketpeter_

Set Designer: @pocketpeter_

@rrachelfong

Animation: @nadineleannetan

Storyboard Artist:

@rrachelfong

Editor:

@byhqimin

Photographer:

@ryansimphotography

Studio:

@assemblyclan

The MAMA-Crew Campaign was MAMA's first campaign after opening its physical store in Singapore. It introduced the new team members and launched their 'Crew' products. I was brought in to design the store layout, create the shirt designs and keychains, and handle the printing of collaterals such as customer loyalty cards, postcards, flyers, posters, and more.