This client already had a logo however they were in need of a clear brand identity. Their goal was to be able to use their branding across multiple channels and forms whilst maintaining a consistent look.my goal was to create a brand guidelines package that can help the client understand the value of their brand and how to apply this across the board.

The abstract theme and shapes were inspired by the logo. Using the fingers as inspiration for the shapes. The linear lines and shapes represent connection and continuation.

This client already had a logo however they were in need of a clear brand identity. Their goal was to be able to use their branding across multiple channels and forms whilst maintaining a consistent look. My goal was to create a brand guidelines package that can help the client understand the value of their brand and how to apply this across the board.