The packaging was designed to be cohesive with the interior of the new cafe. Continuing the vertical lines within the store to the packaging. Continuing the colour palette of the store with the anthracite black onto the packaging, beverage cups and napkins. During the brainstorming process it was important the packaging design had to be simple and minimalistic. As the goal was to create packaging which embodies luxury. Reflecting the gourmet treats served at the cafe.