Ad Design System for Scale AI’s Outlier Subbrand
Tamer Oukour
Verified
Code-centric Branded Ad
Branded Template Ad V3
Tamer was incredible to work with. He was responsive, quick turnaround, asked the right questions when needed, and created creative systems for us. He is truly a 10x designer, great for any tech startup.
- Quintin Au
Growth Lead at Scale AI
Vertical Branded Job Post Ad
Branded Template Ad V2
I designed a full ad design system for Scale AI’s Outlier subbrand, focused on creating high-performing static ads at scale.
The goal was to make it easy for their team to quickly produce new variations for testing while keeping everything consistent and on-brand.
Using Figma Buzz, components, structured templates, I delivered multi ad concepts across multiple creative directions, from code-centric ads for developers to branded campaigns for grads and professionals.
Each concept included multiple variations so the team could efficiently test different visuals, headlines, and messaging.
This project highlights my ability to build scalable ad systems that let brands test, learn, and scale fast, without sacrificing creative quality.
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What the client had to say
Tamer was incredible to work with. He was responsive, quick turnaround, asked the right questions when needed, and created creative systems for us. He is truly a 10x designer, great for any tech startup.
Quintin Au, Scale AI
Aug 8, 2025, Client
Posted Aug 25, 2025
Built a modular ad design system in Figma for Scale AI's Outlier subbrand, enabling the growth team to produce and test 100+ static ad variations without bottlenecking on design. The system standardized layouts, copy blocks, and asset sizing across Meta, Google, and LinkedIn.
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