Black Edition, three audiences in one layout. The headline changes, the price anchor stays: 17 meals at 1.68 each.
The same comparison frame across three hooks. Empty plate versus Huel, so the argument reads before the copy does.
I have worked with Tamer in a freelance capacity; on a number of static advert briefs for our performance marketing team. Tamer understood and digested the brief effectively, while turning around the assets in short turn around times, whilst remaining on brand. Tamer was flexible to deadline changes and was great to work with. I recommend him as a designer for performance adverts.
- Hannah Walduck
Studio Manager, Huel
Hot & Savoury Pots. Color blocked per flavor, with the same three numbers in the same place every time: 5 minutes, 22g protein, 26 vitamins and minerals.
Static Ads for Huel 🥤
Fast visuals, clear value, built to convert
A series of high-performing static ads created for Huel’s paid campaigns. Designed to engage time-pressed professionals, fitness-focused users, and health-conscious consumers. Each visual delivers one clear message fast.
Black Edition Campaign
This campaign positioned Huel Black Edition as the smarter alternative to skipping meals. With sharp contrast and direct comparisons like “Skipping Breakfast vs. Having Huel,” the message hits quickly and drives product relevance.
Hot & Savoury Series
Focused on flavor, speed, and nutrition. Bold color blocking and ingredient-led layouts highlight key benefits in under three seconds: 5-minute prep, 22g protein, all while staying consistent with Huel’s clean, modern identity.
Designed to Convert
Every asset was built with performance in mind. Clear messaging, fast comprehension, and strong visual hooks work together to stop the scroll and drive action.
51 likes · 1K views · May 7, 2025
Static ads for Huel's paid social campaigns. Bold product messaging and sharp visuals that communicate benefits in seconds, built to scale across Meta.
What the client had to say
Tamer understood and digested the brief effectively, while turning around the assets in short turn around times, whilst remaining on brand. Tamer was flexible to deadline changes and was great to work with.
Hannah Walduck, Huel
Jun 5, 2025, Client