A series of high-performing static ads created for Huel’s paid campaigns. Designed to engage time-pressed professionals, fitness-focused users, and health-conscious consumers. Each visual delivers one clear message fast.

This campaign positioned Huel Black Edition as the smarter alternative to skipping meals. With sharp contrast and direct comparisons like “Skipping Breakfast vs. Having Huel,” the message hits quickly and drives product relevance.

Focused on flavor, speed, and nutrition. Bold color blocking and ingredient-led layouts highlight key benefits in under three seconds: 5-minute prep, 25g protein, all while staying consistent with Huel’s clean, modern identity.

Every asset was built with performance in mind. Clear messaging, fast comprehension, and strong visual hooks work together to stop the scroll and drive action.