Social Media Manager

Successful execution of social media campaigns targeting freelancers and clients on Gebeya Talent Marketplace resulting in significant month-on-month growth on various social media platforms. In addition to this, I conducted competitor analysis, researched target audiences, and developed social media marketing plans. Interactive content targeting freelancers and organizations looking for freelancers was created and published, resulting in increased social media engagements. I collaborated with designers to create graphics for content, improving project delivery efficiency. I also organized team-building activities and hosted graduation events. Lastly, I conducted interviews and improved candidate profiles every month on the Gebeya Talent Marketplace.

Successfully executed social media campaigns targeting freelancers and clients on Gebeya Talent Marketplace resulting in 30% and 20% month-on-month growth respectively on Facebook, Linkedin, Twitter, and Google Ads.

Conducted competitor analysis to evaluate marketing strategies' effectiveness and identify improvement opportunities.

Conducted research on target audiences, customer insights, and marketing best practices to develop social media marketing plans across various segments on Facebook, Linkedin, Twitter, and Google products.

Created and published interactive content targeting freelancers and organizations looking for freelancers, resulting in a 7.5% monthly increase in social media engagements.

Collaborated with freelancers and in-house designers to create graphics for content and increased project delivery efficiency by 40% through the introduction of a recurring schedule.

Organized team-building activities every Monday, improving employee cohesion and collaboration.

Hosted and coordinated four graduation events for the training department with over 400 attendees.

Conducted interviews with over 50 candidates for the "300 Pipeline" and improved 28 candidates' profiles every month on the Gebeya Talent Marketplace to make them detailed, accurate, up-to-date, and ready for marketing.

Goals/Requirements:

• Content Creation • Community Management • Lead Nurturing