Optimizing Amazon Ads Campaigns to increase product sales
Bhumika Jain
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Posted Mar 13, 2024
Created, managed, and optimized all things Amazon Ads during my time at P&G for top brands including Tide, Downy, Dawn, Swiffer, Febreze and more.
Led the development and optimization of over 300 PPC campaigns for prominent brands such as Tide, Gain, Downy, Febreze, Swiffer, Mr. Clean, and Dawn, resulting in $25M in sales. Increased ROAS by 70%. Utilizing my certifications and expertise in the Amazon Ads platform, I consistently exceeded key performance indicators. Through strategic testing, I achieved a 14-point increase in one brand's digital share and a 16% rise in another brand's digital sales. Additionally, I facilitated seamless collaboration among teams, aligning goals and implementing effective brand strategies. I presented comprehensive performance analyses, offering actionable insights to drive campaign success.