Optimizing Walmart Connect Ads to increase sales + visibility

I have led the development and optimization of over 300 PPC campaigns for prominent brands such as Tide, Gain, Downy, Febreze, Swiffer, Mr. Clean, and Dawn, resulting in $25M in sales. Utilizing my certifications and expertise across in the Walmart Connect Platform, I consistently exceeded key performance indicators. Through strategic optimizations I was able to increase sales by 16% and improve our Share of Voice by 50%. Additionally, I facilitated seamless collaboration among teams, aligning goals and implementing effective brand strategies. I presented comprehensive performance analyses, offering actionable insights to drive campaign success.