Maximizing ROAS with Search Engine Marketing for New Client
Bhumika Jain
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Posted Mar 13, 2024
Optimized ROAS for a new client through strategic and targeted campaign creation, keyword researhc, competitive analysis, and daily bid optimizations.
As the driving force behind the inception and execution of new Amazon Ads campaigns, I orchestrated a comprehensive strategy aimed at maximizing return on ad spend (ROAS) and elevating overall sales performance. Within a single month, I achieved an impressive 50% increase in ROAS, coupled with a notable 15% boost in sales. My multifaceted approach encompassed rigorous competitive analysis, meticulous keyword research, and strategic implementation of both keyword and ASIN harvesting techniques. Crafting tailored strategies for both branded and non-branded initiatives, I ensured optimal visibility and engagement across relevant platforms. Additionally, I conducted daily optimizations, fine-tuning campaign elements to maintain peak effectiveness and capitalize on emerging opportunities. My adept management of these diverse tasks not only delivered tangible results but also fortified the foundation for sustained growth and success within the competitive landscape.