Our objective involved crafting a unified brand identity and designing collateral that would encapsulate the distinctive essence and value proposition of Dormir + Co. We aimed to visually convey the brand's dedication to comfort, simplicity, and convenience while forging a robust and unforgettable brand image. Initiating with the creation of a brand identity aligned with Dormir + Co's fundamental principles, we expanded this identity across diverse collateral materials, encompassing packaging design and marketing materials.