Dozen on the Avenue by Chandana M

Dozen on the Avenue

Chandana M

Brand Designer

Packaging Designer

Web Designer

Framer

Squarespace

Wix

"Locally Sourced, Baked with Love"

A New York Pâtisserie, where a delightful aroma reminiscent of Grandma's kitchen beckons. They specialize in crafting organic, gluten-free, and vegan cookies baked daily with love. They take pride in sourcing ingredients locally, ensuring each bite not only tastes delightful but also supports their community.

Process & Goals

Our collaboration with Dozen on the Avenue Pâtisserie encompassed the transformation of their brand identity, store design, and the creation of illustrated packaging and menu cards. With a commitment to excellence, our team embarked on crafting a distinctive brand identity that encapsulated the essence of their delightful offerings.

The pièce de résistance was the illustration-based packaging and menu cards. Infused with creativity and artistry, these designs not only showcase the Pâtisserie's delectable treats but also evoke a sense of whimsy and elegance. Our goal was to weave an immersive brand experience that harmoniously blends taste, aesthetics, and a touch of artistic storytelling for Dozen on the Avenue Pâtisserie's patrons to relish.

Creative Support

Brand Identity Design

Packaging Design

Collateral Design

Store Design

Creative Results

We created custom types for logos and hand-drawn illustrations of cookies and coffee that they served. They played a crucial role in designing the packaging and menu cards. We also designed a few brand collaterals like the studio sign, cookie boxes, posters and invites