Velore: The Art of Softness. This is one of those projects t...

Velore: The Art of Softness.

This is one of those projects that reminded me why I love branding. Velore is a luxury spa concept built around the idea that softness can be powerful. The brand explores how calm, texture, and emotion can create an experience that feels timeless and human.

I created a primary logo, submark, color palette, typography, website mockups, brochure, packaging, social media, and large-scale ads. Every part of it was created to feel intentional, warm, and a little romantic.

I’m really proud of this one! It feels thoughtful, complete, and true to my creative style.