Dunsel's - Upcycled Sail Bags

I built this brand from the ground up over the course of nearly 3 years. I was particularly focused on everything related to branding, marketing, technical functioning, and securing corporate and affiliate partnerships.

In my time at Dunsel's we were able to collect and recover over 4000lbs of plastic, textile waste, and produce just shy of $50,000 in revenue in 2022. The business was unique in that we sourced all of our materials, and we designed and manufactured all of the products as well.

I was able to grow and lead a high converting email system comprising of multiple email automation flows, targeted campaigns, and cold outreach campaigns to try and secure B2B partnerships.

My partner still runs the business to this day! You can check out updates and news at www.dunsel.us

For the purposes of my portfolio I have created a demo site on Shopify that is representative of the work that I did on the site, product photos, descriptions, blog posts, etc.