CustomerzVoice wanted to help businesses easily collect and manage customer feedback across platforms.
But the original dashboard suffered from:
Dense information overload
No clear starting point for new users
Fragmented flows (too many options, not enough guidance)
This created friction — especially for first-time users who weren't sure what to do next.
Design Goals
Restructure the dashboard around task-first flows, not just data display
Reduce visual and cognitive clutter
Guide users naturally through the core actions:
Prepare the system for future scalability (new modules, insights, analytics)
Dashboard before redesign
After redesign
Start by adding your product to CustomerzVoice.
We simplified the flow so users can get set up in just a few clicks
Once your product is added, instantly fetch real customer feedback from supported platforms.
Designed the dashboard to surface the "Fetch Reviews" action clearly without overwhelming the user
After pulling customer reviews, users can easily view, filter, and analyze feedback data.
Clear summary cards and visual hierarchy help users focus on insights
Reduced onboarding confusion: Users completed first action (adding a product) 2x faster.
Better visual clarity: More users navigated to insights without external help.
Positive founder feedback: Clearer flows made it easier to showcase the product during early demos to clients/investors.
Scalability ready: Modular UI built to expand easily with more features late