Meez is a platform where anyone can create and explore custom AI assistants without needing technical expertise.

The deliverables for this project were only the necessary assets when it comes to creating a visual identity.

After conducting market research and understanding the client's needs, I identified key values for the brand: it should be playful, friendly, simple, accessible, and maintain a professional appearance.

The Meez logo represents creativity and collaboration. The overlapping shapes show how users can combine features from different AI assistants to create their own. The variety of colors reflects inclusivity, highlighting that Meez is easy to use and accessible for everyone. It’s all about making AI simple and versatile.