Unique logo direction for a Smart Home brand

Lumen Labs is the first company to integrate artificial intelligence into smart lamps, offering a new level of intelligent lighting that adapts to your needs.

The deliverables for this project were only the necessary assets when it comes to creating a visual identity.

The smart lighting market includes major players like Philips Hue and LIFX. This project’s focus was to make Lumen Labs stand out by offering a unique blend of artificial intelligence and innovative lighting solutions.

The logo represents the letters "L" from Lumen Labs, to form rays of light shining outward. This design choice ensures that the brand is instantly recognized as a lamp/light brand. Rounded corners on the rays give the logo a timeless and enduring feel.