NURELLE Sensitive Skin DTC Landing Page with PageDeck

Client NURELLE

Project Direct to Consumer Landing Page for NURELLE Botanical Skincare

Platform PageDeck

Design a calm, trust led landing page for people with sensitive and reactive skin, optimized for paid traffic and first time visitors.

The primary goals were to Build immediate trust with sensitive skin users Clearly communicate gentle, botanical benefits Encourage confident product exploration and purchase intent

Page Strategy Structured a low friction, soothing flow tailored to sensitive skin buyers. The journey moves from a problem led hook to reassurance, benefits, ingredient transparency, and a soft call to action.

Copywriting Wrote gentle, benefit focused copy that minimizes fear, avoids aggressive claims, and speaks to skin comfort, recovery, and long term care.

Conversion UX Designed soft CTAs, trust signals, and scannable benefit clusters to guide hesitant users without pressure or urgency.

Design Direction Led visual hierarchy, calming color choices, and mobile first responsiveness using PageDeck’s modular layout system.

Create a trust led, conversion focused landing page for people with sensitive skin who are exhausted by irritation, flare ups, and overactive skincare products. The page needed to feel calm, safe, and credible while guiding first time visitors toward exploration and purchase.

Most skincare landing pages rely on bold claims, visual clutter, and urgency driven CTAs. For sensitive skin users, this approach increases anxiety and hesitation. NURELLE needed a landing page that reduced doubt, clearly explained benefits, and reassured users without overwhelming them.

I designed a soft conversion experience that leads with empathy, not pressure.

The hero section immediately establishes safety and suitability. The copy acknowledges common skin reactions before introducing gentle solutions. Benefits are grouped into hydration, soothing, and barrier repair for easy scanning. Ingredient transparency is introduced early to build trust with ingredient conscious buyers. CTAs use calm, inviting language aligned with the emotional state of the audience.

The final landing page positions NURELLE as a gentle, reliable solution for sensitive skin.

Visitors quickly understand who the product is for, why it is safe, and how it helps. The layout guides users from reassurance to confidence, increasing engagement and shop intent without relying on urgency or hype.

Use this page as the core asset for paid traffic and influencer campaigns. Introduce reviews and before and after visuals to strengthen social proof. A B test CTA language to further improve conversions.

Expand the ingredient section into educational content to build long term brand trust.