BUZZBRO Premium Shopify Store Design & Development

BUZZBRO is a premium men’s grooming brand with a bold, minimal aesthetic. They needed a Shopify store that matched their offline brand and delivered a premium, fast, and frictionless shopping experience.

Goal: Design and develop a Shopify store that feels as sleek and refined as their shaving kits.

Solo UI/UX Designer + Shopify Developer

Tools: Figma, Shopify Liquid, Spline (3D modeling)

BUZZBRO had a strong offline identity but lacked a digital presence that reflected their bold minimal style. The key problems were:

No premium online experience

Weak product storytelling

Low conversion potential due to friction in checkout

Poor mobile shopping experience

To match the brand’s premium identity, the site needed to be:

Clean and minimal

Fast and intuitive

Product first

Mobile optimized

Established layout, hierarchy, and flow

Prioritized mobile-first structure

Kept whitespace and typography clean to reflect premium feel

High contrast palette

Bold sans-serif typography

Product-first visuals with subtle motion

Clean content hierarchy for product pages

Built using Shopify’s native theme tools

Optimized page load and checkout performance

Added variants, reviews, and custom FAQ sections

Bold hero with flagship product

Clear CTAs

Minimal distractions

Zoom, variants, reviews

Clear hierarchy: Ingredients → Benefits → FAQs

Sticky CTA on mobile

Clean, frictionless checkout

Multiple payment gateways

Trust badges and mobile optimization

Within weeks of launch:

Significant drop in cart abandonment

Positive feedback on UX and brand feel

This project reinforced that eCommerce is not just about transactions, it’s about trust. A clean UX, strong storytelling, and frictionless purchase paths can transform a brand’s online presence.