Saks Fifth Avenue | Mens Shoe Reno

Saks Fifth Avenue launched The Men’s Shoe Reno, which was an in-store shopping experience for men to shop designer shoes. 

To create hype around the campaign launch and to acquire new customers. 

Lead Social Designer + Motion Designer (me), Art Director, Editorial 

3 weeks

As the lead social designer on this campaign I wanted to create an engaging motion graphic that could be used across multiple channels including paid social, organic social, email marketing and brand.com.

After exploring various motion ideas and graphics, I landed on this final animation that included pops of color, built with After Affects. I wanted this animation to resemble an abstract staircase.