Saks Fifth Avenue | Mens Shoe Reno
Jeanette J 👀
Social Media Strategist
digital designer
Adobe After Effects
Saks Fifth Avenue
Overview:
Saks Fifth Avenue launched The Men’s Shoe Reno, which was an in-store shopping experience for men to shop designer shoes.
Business Goal:
To create hype around the campaign launch and to acquire new customers.
Team:
Lead Social Designer + Motion Designer (me), Art Director, Editorial
Timeline:
3 weeks
Process:
As the lead social designer on this campaign I wanted to create an engaging motion graphic that could be used across multiple channels including paid social, organic social, email marketing and brand.com.
Motion Exploration:
After exploring various motion ideas and graphics, I landed on this final animation that included pops of color, built with After Affects. I wanted this animation to resemble an abstract staircase.
