Baggy Studio is a design agency and product design collective redefining how digital experiences are crafted. We blend creativity and technology to build products and identities that feel human, modern, and meaningful.

Our identity captures a youthful, tech-savvy energy, simple, bold, and full of contrast. The symbol, born from the shape of B letter, carries a unique notch that gives it personality and depth. Paired with All Round Gothic’s geometric typeface and a striking orange palette, it radiates confidence and stands out with purpose.

At Baggy Studio, our visual identity isn't just about aesthetics — it’s how we imagine what’s next and bring clarity to the future of design innovation.

From the start, we knew we didn’t want something generic. We explored an agency-meets-tech concept; something clean and SaaS-like, but with storytelling, modern, and meaningful.

What we worked on:

A complete brand strategy & concept creation

A custom logomark inspired by shape of B letter

A flexible color palette with strong primary tones and tech-focused tints

Social media design system

Multiple landing page versions centered around a product-led narrative

Brand strategy & Concept creation

Brand guidelines

Visual language inspired by shape of B letter

Social media templates

Landing page

This project was a deeply collaborative process, from defining the brand concept to refining visuals across multiple touchpoints. We explored different directions and crafted a distinct identity that blends technology with warmth.

While our teams ultimately opted for an internally built landing page, the visual identity and system we designed continue to inform our brand ecosystem. It was a pleasure bringing Baggy Studio’s world to life.