The UI component library space is getting pretty crowded these days, and let’s be honest - they somewhat look alike. But when Rayna UI approached us with their vision of creating a component library that could shorten the time between ideation and execution, we knew this was something special. Here was a chance to create something that would truly stand out in the design tools space.

During my discovery sessions with the Rayna team, one thing kept coming up: this wasn't just about making design faster – it was about empowering designers. The name "Rayna" already had that regal feel to it, and suddenly it clicked. What if we leaned into that royalty angle? We found our answer for the icon in an unexpected place: the queen of clubs.

We created a brand that doesn't just look good in presentations – it actually helps sell the product. Because at the end of the day, that's what branding is all about: creating something that not only looks amazing but actually moves the needle for the business.