I figured out how to advertise weed on YouTube (legally)

When Grassdoor, a cannabis delivery service, came to me for a brand refresh, it was clear they wanted something out of the box. Advertising weed on the internet has proved a massive challenge for the industry as a whole. YouTube, Instagram, and the rest don't allow it on their platforms.

By navigating the intricacies of platform guidelines and creatively leveraging what's allowed, I was one of the first to crack the code on YouTube for cannabis marketing. YouTube wouldn't allow me to advertise cannabis, but why not grass?

This is the initial treatment I used to pitch my client. I used GIFs to help illustrate my vision. After the client's creative notes were implemented, we went into production.