At the time of its release, 'Break Up With Your Dealer' was the most viewed Cannabis commercial on the internet. Because we couldn't use YouTube's ad platform, we needed baked-in distribution. We accomplished this by casting cannabis influencer/YouTuber Dope As Yola. We had him create a BTS vlog and publish it on his page while our campaign went live. It sent all of his viewers directly to us. That night, we pushed $50,000 of products directly attributed to this spot.