I created a record setting cannabis ad (spoofing 'The Notebook')
Charlie DePew
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Posted Oct 6, 2023
We wanted to capture the unreliable weed dealer, so we cast a cannabis influencer and he recorded BTS. That vlog sent his whole audience to us.
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At the time of its release, 'Break Up With Your Dealer' was the most viewed Cannabis commercial on the internet. Because we couldn't use YouTube's ad platform, we needed baked-in distribution. We accomplished this by casting cannabis influencer/YouTuber Dope As Yola. We had him create a BTS vlog and publish it on his page while our campaign went live. It sent all of his viewers directly to us. That night, we pushed $50,000 of products directly attributed to this spot.