I created a record setting cannabis ad (spoofing 'The Notebook')

At the time of its release, 'Break Up With Your Dealer' was the most viewed Cannabis commercial on the internet. Because we couldn't use YouTube's ad platform, we needed baked-in distribution. We accomplished this by casting cannabis influencer/YouTuber Dope As Yola. We had him create a BTS vlog and publish it on his page while our campaign went live. It sent all of his viewers directly to us. That night, we pushed $50,000 of products directly attributed to this spot.