The Problem Before optimisation, the store
Unique Racheal
The Problem
Before optimisation, the store had several issues limiting performance:
Weak visual hierarchy on homepage
Product sections lacked emotional selling triggers
No strong trust-building elements above the fold
Conversion flow not optimised for buyer psychology
Product presentation felt generic instead of premium
Limited storytelling about the brand
Layout spacing and content structure reduced engagement
The store had potential, but it wasn’t structured to convert visitors into paying customers effectively.
What I Delivered
✔ Fully optimized homepage layout
✔ Conversion-focused product arrangement
✔ Structured brand storytelling section
✔ Improved CTA placements
✔ Enhanced visual hierarchy
✔ Trust-building review integration
✔ Clean and premium design consistency
✔ Optimised user journey from landing to checkout.
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Posted Feb 20, 2026
The Problem Before optimisation, the store had several issues limiting performance: Weak visual hierarchy on homepage Product sections lacked emotional sell...
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