pro
Unique Racheal
Unique Rachel | Shopify & Landing Page Expert
New to Contra
Unique is ready for their next project!
Home Appliances & Premium Kitchen Equipment
I designed a high-performance website for a premium wine cooler and beverage appliance brand. The goal was to create a clean, modern, and conversion-driven storefront that reflects product sophistication while simplifying technical product comparisons.
The design highlights product features, warranty trust badges, customer reviews, and structured product grids to improve credibility and drive purchase decisions.
⚠ Problem
The brand needed a more modern, structured, and trust-focused website to clearly communicate product features and increase conversions.
🚀 Solution
I built a sleek and professional eCommerce layout featuring:
Clear product comparison structure
Strong trust indicators (warranty, shipping, reviews)
Organised bestseller sections
Conversion-optimised product display
3
27
Art & Craft Supplies
I designed a vibrant and engaging eCommerce website for a diamond painting and DIY art brand. The goal was to create a playful yet structured storefront that reflects creativity while guiding users smoothly through product discovery and purchase.
The design highlights featured collections, custom portrait options, themed categories, and customer reviews to build trust and increase engagement.
⚠ Problem
The brand needed a more visually engaging and conversion-friendly website to properly showcase its wide range of creative kits.
🚀 Solution
I created a colorful, well-structured eCommerce layout with:
Clear product categorization
Strong visual storytelling
Highlighted promotions & sales
Custom product showcase sections
Conversion-optimised product grids
5
3
57
Luxury Home & Lifestyle
I designed a premium eCommerce website for a luxury home linen and lifestyle brand. The goal was to create a refined digital storefront that reflects elegance, craftsmanship, and timeless design while providing a seamless shopping experience.
The layout emphasizes visual storytelling, curated collections, and structured product presentation to elevate brand perception and encourage conversions.
⚠ Problem (Short)
The brand needed a more elevated, structured, and visually cohesive online presence that matched its premium positioning.
🚀 Solution (Short)
I created a clean, luxury-focused eCommerce design featuring:
Strong visual hierarchy
Curated collection sections
Lifestyle-driven imagery
Clear navigation structure
Conversion-optimized product display
1
26
Luxury Home Fragrance
I designed a modern, high-converting eCommerce website for a luxury candle brand focused on mood-lifting and tranquility-inducing products.
The goal was to create a premium shopping experience that communicates calmness, elegance, and trust while guiding visitors smoothly toward purchase.
⚡ Problem
The brand lacked a visually compelling and conversion-optimized online presence that reflected its premium positioning and emotional value
🚀 Solution
I created a clean, elegant, and strategically structured storefront with:
Premium brand-focused UI
Clear product highlights & benefits
Conversion-optimized layout
Strong visual hierarch
💡 Impact
The final design elevates brand perception, improves user experience, and increases the likelihood of conversions by aligning aesthetics with buyer psychology.
1
27
I designed a modern, high-converting eCommerce website for a luxury candle brand focused on mood-lifting and tranquility-inducing products.
The goal was to create a premium shopping experience that communicates calmness, elegance, and trust while guiding visitors smoothly toward purchase.
⚡ Problem
The brand lacked a visually compelling and conversion-optimized online presence that reflected its premium positioning and emotional value.
🚀 Solution
I created a clean, elegant, and strategically structured storefront with:
Premium brand-focused UI
Clear product highlights & benefits
Emotional storytelling design
Conversion-optimized layout
Strong visual hierarchy
💡 Impact
The final design elevates brand perception, improves user experience, and increases the likelihood of conversions by aligning aesthetics with buyer psychology.
1
26
Sidemen Clothing is a modern streetwear fashion brand created by the UK content group The Sidemen. The store offers stylish apparel like hoodies, tracksuits, and accessories that blend lifestyle, comfort, and bold branding. Known for its strong visual identity and limited collections, the brand has grown from simple merchandise into a global fashion label focused on quality, trend-driven design, and community culture.
✅ Result
A modern, high-conversion fashion eCommerce experience that:
✔ Captures attention instantly ✔ Guides users naturally through collections ✔ Highlights key products effectively ✔ Strengthens brand storytelling ✔ Maximizes purchase opportunities
1
35
The Problem
Before optimisation, the store had several issues limiting performance:
Weak visual hierarchy on homepage
Product sections lacked emotional selling triggers
No strong trust-building elements above the fold
Conversion flow not optimised for buyer psychology
Product presentation felt generic instead of premium
Limited storytelling about the brand
Layout spacing and content structure reduced engagement
The store had potential, but it wasn’t structured to convert visitors into paying customers effectively.
What I Delivered
✔ Fully optimized homepage layout
✔ Conversion-focused product arrangement
✔ Structured brand storytelling section
✔ Improved CTA placements
✔ Enhanced visual hierarchy
✔ Trust-building review integration
✔ Clean and premium design consistency
✔ Optimised user journey from landing to checkout.
1
57
The Problem
Before optimisation, the store had several issues limiting performance:
Weak visual hierarchy on homepage
Product sections lacked emotional selling triggers
No strong trust-building elements above the fold
Conversion flow not optimised for buyer psychology
Product presentation felt generic instead of premium
Limited storytelling about the brand
Layout spacing and content structure reduced engagement
The store had potential, but it wasn’t structured to convert visitors into paying customers effectively.
What I Delivered
✔ Fully optimized homepage layout
✔ Conversion-focused product arrangement
✔ Structured brand storytelling section
✔ Improved CTA placements
✔ Enhanced visual hierarchy
✔ Trust-building review integration
✔ Clean and premium design consistency
✔ Optimised user journey from landing to checkout.
1
62
1️⃣ Project Overview
A performance-driven golf technology brand specializing in:
GPS rangefinders
Launch monitors
Smart golf tags
Golf performance tracking systems
Accessories & memberships
The goal was to create a conversion-focused Shopify website that clearly communicates innovation, authority, and product superiority while driving direct purchases and memberships.
What I Delivered
✔ Conversion-optimized Shopify homepage
✔ Strategic promotional section integration
✔ Structured product hierarchy
✔ Optimized CTA placement
✔ Authority & media credibility integration
✔ Educational product comparison section
✔ Customer review & testimonial positioning
✔ Performance-driven visual design.
1
76
1️⃣ Project Overview
A performance-driven golf technology brand specializing in:
GPS rangefinders
Launch monitors
Smart golf tags
Golf performance tracking systems
Accessories & memberships
The goal was to create a conversion-focused Shopify website that clearly communicates innovation, authority, and product superiority while driving direct purchases and memberships.
What I Delivered
✔ Conversion-optimized Shopify homepage
✔ Strategic promotional section integration
✔ Structured product hierarchy
✔ Optimized CTA placement
✔ Authority & media credibility integration
✔ Educational product comparison section
✔ Customer review & testimonial positioning
✔ Performance-driven visual design.
1
89