Real Estate Email Nurture Sequence for PropertyCrest Realty

Target: Prospective homebuyers who signed up via the website

Goal: Build trust, warm up the lead, and invite conversation

Email 1: Welcome & Personal Connection

Subject: Welcome to PropertyCrest — Let’s Find Your Perfect Home

Hi [First Name],

I’m truly glad you’ve joined us here at PropertyCrest Realty.

You know that feeling when you walk into a house and immediately think, “I could live here”? That’s

exactly how we want you to feel working with us — comfortable, confident, and completely at home with

every decision you make.

Most people think real estate is just about finding listings online and hoping for the best. But after helping

over 200 families find their perfect homes in Lagos, I’ve learned it’s really about understanding what makes

YOU tick — your mornings, your weekends, your long-term dreams.

Over the next few days, I’ll be sharing some insights that might surprise you about today’s property market.

Not boring stats — but real stories from real families who made smart moves (and a few who wish they’d

called us first).

But before we dive in, I’d love to hear from you: what’s the biggest challenge you’re facing right now in

your property search?

Just hit reply and let me know. I read every message personally. Your answer might inspire my next

newsletter.

Looking forward to being part of your journey,

[Your Name]

PropertyCrest Realty

P.S. If you’re ready to skip the small talk and get straight to finding your dream property, grab a spot on

my calendar here: [Schedule Call Button]

Email 2: Education & Trust Building

Subject: How the Okafors Almost Lost ₦3 Million (And How You Won’t)

Hi [First Name],

Last month, I met the Okafor family — a lovely couple with two young kids, house hunting on their own

for eight long months.

They thought they’d found the perfect house in Ajah. Good price, beautiful photos, motivated seller. They

were ready to deposit by the weekend.

Thankfully, they reached out to us first.

One quick property verification revealed the seller didn’t even own the house.

The true owner was overseas, completely unaware someone was trying to sell his home.

Had the Okafors moved forward, they would’ve lost their entire down payment — and still be without a

home.

These kinds of stories happen more often than you think. This year alone, we’ve protected our clients from:

Fake ownership scams (like the Okafors nearly faced)

Hidden structural problems that could cost millions to fix

Overpriced listings where we negotiated savings of 15-25%

“Nice” neighbourhoods with serious security concerns

Lagos moves fast. And when excitement takes over, it’s easy to skip the due diligence that protects your

investment. That’s where experience matters.

We’ve seen every trick, every red flag, every smooth-talking seller. More importantly, we know how to

spot the real opportunities others miss.

The Okafors? They’re now happily settled in an even better home in the same area. Better price, verified

ownership, safer neighbourhood.

If you want to avoid costly mistakes in your search, I’m offering free 30-minute consultations this week

for serious buyers. We’ll discuss your goals, timeline, and budget — no pressure, just honest advice.

[Book Your Free Consultation]

Best regards,

[Your Name]

PropertyCrest Realty

Email 3: Soft Pitch & Call to Action

Subject: Your Dream Home Might Be Closer Than You Think

Hi [First Name],

Confession: I get a little emotional every time I hand over keys to a new homeowner.

Last week, it was Mrs. Adebayo, a single mother, who saved for six years to buy her first apartment. When

her 10-year-old daughter ran straight to what would become her bedroom, there wasn’t a dry eye in the

room.

Three months ago, Mrs. Adebayo thought homeownership was still years away. Prices felt too high. The

process seemed too complicated. The risks, too scary.

But here’s what she learned (and what I want you to know): your perfect property isn’t hiding from you.

It’s likely available right now — you just need to know where to look and how to recognise it.

The challenge isn’t finding properties. It’s finding the right one:

The right home

At the right price

With the right terms

On the right timeline

For your unique situation

That’s exactly what we do:

✔ We find hidden gems before they hit the market

✔ We negotiate hard on your behalf (average savings: ₦1.2M per transaction)

✔ We handle all verification and legal processes so you can sleep easily

✔ We connect you with trusted professionals for inspections, financing, and more

✔ We guide you from search to keys-in-hand

Today, Mrs. Adebayo’s daughter is hosting sleepovers in her own bedroom. They have space to breathe,

security to relax, and an investment growing in value every month.

Your story could be next.

If you’re serious about moving forward in the next six months, let’s talk. I have limited slots this week for

consultations with committed buyers.

This isn’t a sales pitch. It’s a chance to create a clear, realistic plan to get you into your ideal home faster

and safer.

Ready to stop browsing and start buying?

[Schedule Your Property Consultation Now]

Or reply with “I’m ready,” and I’ll reach out personally to schedule your session.

Your new home is waiting,

[Your Name]

PropertyCrest Realty

P.S. Remember Mrs. Adebayo? She almost didn’t schedule because she thought she “wasn’t ready yet.”

Six months later, she wished she’d called sooner. Don’t let timing hold you back from taking the first step.

BONUS EMAILS (Edited):

Follow-up Email for Non-Responders

Subject: Just Checking In — Are You Still Searching?

Hi [First Name],

I haven’t heard from you in a while, and I wanted to check in.

Maybe you’re:

Still researching and not ready to move yet (totally fine)

Feeling overwhelmed by too much advice online (very normal

Already working with another agent (no hard feelings)

Just caught up with life (it happens to all of us)

Whatever the case, I respect your timing.

If you’d like to keep getting our insights and success stories, no action needed — you’ll keep receiving our

emails.

But if you’re ready to have a real conversation about your property goals, I’m here when you are.

Just hit reply and tell me what’s on your mind. No pressure — just honest help when you need it.

Warm regards,

[Your Name]

PropertyCrest Realty

Post-Consultation Follow-Up

Subject: Thanks for Our Chat — Here’s What’s Next

Hi [First Name],

I really enjoyed our conversation about your property search in [Area]. It’s clear you’ve done your

homework and know exactly what you want for your future.

As promised, here’s what I’ve attached:

Market analysis for [specific area discussed]

A shortlist of 3 properties matching your needs

Timeline guidance for your ideal move-in date

A clear next steps checklist

Based on everything we discussed, I recommend we arrange a viewing for the property on [Street Name]

this weekend. The seller is motivated, the pricing is fair, and the location checks all your boxes for

convenience and security.

Let me know what works for your schedule — this market moves quickly.

Looking forward to helping you find your perfect home,

[Your Name]

PropertyCrest Realty