Streamlining Bookkeeping for Sweet Dreams Bakery
Jesutofunmi Yewande
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Posted Aug 27, 2025
Maria Santos used FinSolve to streamline bookkeeping, saving $12,000 annually and improving business performance.
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Timeline
Jul 18, 2025 - Aug 22, 2025
Maria Santos never thought she’d become an expert on bookkeeping software, but running a bakery will
teach you things you never expected to learn.
Three years ago, Maria opened Sweet Dreams Bakery in downtown Portland. She had amazing recipes, a
prime location, and customers who lined up every morning for her fresh croissants. Business was booming,
but there was one problem that kept her up at night.
The books were a complete mess.
When Success Becomes a Problem
“I started the bakery because I love baking, not because I wanted to become an accountant,” Maria laughs,
wiping flour from her hands as she recalls those early days. “But suddenly I’m spending more time with
spreadsheets than I am with actual customers.”
Every evening after closing, Maria would sit in her small office above the bakery, surrounded by receipts,
invoices, and a calculator that seemed to mock her efforts. She’d try to make sense of ingredient costs,
labour expenses, and daily sales figures. Most nights, she’d give up around midnight with nothing but a
headache to show for it.
The real wake-up call came during tax season. Her accountant, Janet, delivered some hard news.
“Maria, I’m going to need another 15 hours to sort through all this,” Janet said, spreading Maria’s shoebox
of receipts across her desk. “Your records are incomplete, and I can’t tell which expenses belong to which
months. This is going to cost you extra.”
That “extra” turned out to be $3,200 on top of Janet’s regular fees. For a small bakery operating on thin
margins, it was a crushing blow.
The Search for Something Better
Maria knew she couldn’t keep going like this. She started asking other small business owners what they
used for their books. The answers were all over the place.
Her friend Carlos, who ran a food truck, swore by his Excel spreadsheets. “It’s free and you can customise
everything,” he said. But Maria had tried Excel. She spent more time trying to remember formulas than
actually tracking her finances.
Another friend suggested QuickBooks. Maria tried the trial version but felt overwhelmed by all the options
and features she didn’t need. “I just want to know if I’m making money or losing money,” she thought.
“Why does this have to be so complicated?”
Then there were the expensive options. A consultant quoted her $8,000 just to set up a proper accounting
system, plus $500 per month for ongoing bookkeeping services. For a bakery that was still finding its
footing, it might as well have been a million dollars.
A Recommendation Changes Everything
The breakthrough came from an unexpected source. Maria was chatting with Tom, one of her regular
customers, about her bookkeeping struggles. Tom owned a small marketing agency and had gone through
similar growing pains a few years earlier.
“Have you heard of FinSolve?” Tom asked, pulling out his phone. “I was in the same boat as you. Spending
way too much time on books, paying my accountant a fortune, and still not understanding my numbers.”
Tom showed Maria the FinSolve dashboard on his phone. Clean, simple, and easy to understand. Daily
sales, monthly expenses, profit margins, all laid out in a way that made sense.
“The best part,” Tom continued, “is that it connects to my bank accounts and credit cards automatically. I
barely have to enter anything manually anymore.”
Making the Switch
That night, Maria signed up for FinSolve’s free trial. The setup process was surprisingly straightforward.
She connected her business checking account, credit card, and payment processor. Within minutes, three
months of transactions were flowing into the system.
But what impressed Maria was how FinSolve categorised everything automatically. Ingredient purchases
were tagged as “Cost of Goods Sold.” Utility bills went to “Overhead Expenses.” Even her equipment
purchases were properly categorised as assets.
“It was like having a bookkeeper who never slept and never made mistakes,” Maria recalls. “For the first
time in months, I could see exactly how my business was performing.”
The Real Test
The true test came two weeks later when Maria had to prepare her monthly financial report for her bank. In
the past, this would have been a full weekend project involving multiple spreadsheets, a calculator, and
several aspirin.
With FinSolve, it took 15 minutes.
She logged in, selected the date range, and clicked “Generate Report.” The system produced a professional-
looking profit and loss statement, balance sheet, and cash flow analysis. Everything her bank needed,
formatted perfectly and completely accurate.
“I printed an extra copy just to stare at it,” Maria laughs. “I couldn’t believe how professional it looked.
Like a real business made it.”
The Numbers Don’t Lie
Six months later, the financial benefits were clear. Maria’s accountant, Janet, was amazed at the organised
records.
“This is the cleanest set of books I’ve seen from a small business,” Janet said, reviewing Maria’s FinSolve
reports. “Everything is categorised correctly, all the transactions match your bank statements, and your
monthly reconciliations are perfect.”
Instead of the usual tax preparation nightmare, Janet finished Maria’s returns in just three hours. The bill?
$800 instead of the $3,200 from the previous year. That’s $2,400 in savings right there.
But the real savings came from not needing ongoing bookkeeping help. Maria had been considering hiring
a part-time bookkeeper for $800 per month. With FinSolve handling most of the work automatically, she
didn’t need to.
Over the years, Maria saved:
- $2,400 on tax preparation
- $9,600 on bookkeeping services (12 months x $800)
- Total savings: $12,000
The cost of FinSolve? Just $49 per month, or $588 for the entire year.
Beyond the Numbers
The financial savings were huge, but Maria found that the real benefit was peace of mind. No more staying
up late trying to balance the books. No more panic attacks when customers paid with credit cards because
she couldn’t figure out the processing fees.
“I started checking my numbers every morning with my coffee,” Maria explains. “Five minutes and I knew
exactly how the business was doing. Yesterday’s sales, this month’s expenses, whether I was on track for
my goals.”
This daily visibility helped Maria make better business decisions. When she noticed her ingredient costs
creeping up in March, she was able to negotiate better prices with suppliers before it hurt her margins. When
April showed strong sales growth, she confidently hired a part-time assistant instead of wondering if she
could afford it.
The Ripple Effect
Better financial management led to better business performance. With clear visibility into her costs and
margins, Maria optimised her product mix. She discovered that her custom cakes, while time-consuming,
were incredibly profitable. Her breakfast pastries had razor-thin margins but drove foot traffic for higher-
margin afternoon treats.
Armed with this insight, Maria adjusted her strategy. She started promoting custom cake orders more
heavily and redesigned her display case to highlight the most profitable items. Revenue grew by 23% over
the next six months.
“I finally felt like I was running a real business instead of just hoping for the best,” Maria says. “The
numbers told me what was working and what wasn’t.”
Looking Forward
Today, Sweet Dreams Bakery is thriving. Maria has opened a second location and is considering a third.
Her books are always current, her taxes are stress-free, and she understands her business’s financial
performance.
“People ask me what the secret is,” Maria reflects, pulling a fresh batch of cinnamon rolls from the oven.
“I tell them it’s not about being the best baker in town, though that helps. It’s about knowing your numbers
and making smart decisions based on real data.”
When other small business owners ask for advice, Maria always mentions FinSolve. Not because she gets
paid to recommend it, but because she remembers how overwhelming financial management used to be.
“Time is the most valuable thing when you’re running a small business,” she says. “Every hour you spend
fighting with spreadsheets is an hour you can’t spend with customers or improving your product. FinSolve
gave me my time back.”
The Bigger Picture
Maria’s story isn’t unique. Thousands of small business owners struggle with the same challenges. They
start businesses because they’re passionate about their products or services, not because they want to
become accounting experts.
Traditional accounting solutions are either too basic or too complex. Spreadsheets break down as businesses
grow. Enterprise software is overkill and overpriced. Many small businesses end up overpaying for services
they could handle themselves with the right tools.
FinSolve bridges that gap. It provides enterprise-level capabilities with small business simplicity and
pricing. Automatic transaction categorisation, real-time reporting, and professional financial statements
without the complexity or cost of traditional solutions.
“The goal isn’t to turn small business owners into accountants,” explains FinSolve founder David Chen.
“It’s to give them the financial clarity they need to make smart decisions and grow their businesses.”
For Maria Santos, that clarity was worth every penny. And then some.
Ready to get the same clarity for your business? Try FinSolve free for 14 days and see how much time and
money you could save on your financial management.