Innovative Social Media Campaign for CPG Brand

At Venturepark Labs, I wore the hat of Social Media & Brand Manager, essentially the digital voicebox of our entrepreneurial haven. From crafting witty tweets to orchestrating eye-catching visuals, I was the maestro behind our online symphony, aiming to strike the perfect chord with our audience in the food, beverage, health, and wellness sectors.

My mission? To turn heads and capture hearts—figuratively speaking, of course. I meticulously planned our social media strategy, ensuring each post wasn’t just noise but a magnetic pull for innovators and stakeholders alike. Beyond that, I juggled emails like a digital acrobat and teamed up with designers to ensure our visual identity was as sharp as our entrepreneurs’ pitches. All while preparing and executing DEMO DAY! Heard of shark tank? The equivalent we have in Canada is "Dragons Den" and Investors from the show were able to evaluate our entrepreneur's pitches.

During my run, we didn’t just break records; we shattered them like a bull in a pottery (but in a good way). We drew in a whopping 180 applications for our accelerator program—that’s three times our usual crowd. It was like turning on the Bat-Signal and watching superheroes flock to save the startup day.

Numbers aside, our impact was about more than just filling seats. We sparked a wildfire of ideas and collaborations among our diverse pool of applicants. It wasn’t just about growth; it was about fostering a community where innovation thrived and dreams took flight. Plus, our heightened visibility attracted more entrepreneurs than we could dream of.

My approach? Think strategic mastermind meets digital ninja (Okay, that might be my last witty line..). I crafted a content calendar that aligned with our brand and values, weaving in stories and insights that resonated. Emails were more than just blasts; they were targeted and aimed at hearts and minds. And our designs? Let’s just say they were so sharp, they could cut through the competition. Venturepark Labs continues to implement the content strategy and design guidelines I created — feel free to browse their socials!

In a nutshell, my time at Venturepark Labs wasn’t just about managing social media—it was about sculpting a narrative, creating connections, and igniting excitement. As I pass the baton (or rather, the keyboard), I’m proud to have played a part in shaping the story of a place where innovation isn’t just a buzzword—it’s a way of life.