Autumn Video Elevation

While working as a video editor at Design Pickle, our client, Data Genomix, asked us to create a series of engaging videos for social media and paid media campaigns aimed at capturing the attention of new viewers for The Cleveland Museum of Art. They provided the audiovisual assets, giving us complete creative freedom to experiment, all while staying true to the brand's identity.

I took this opportunity to create two dynamic yet aesthetically pleasing video options that maintained the subtlety of the brand. They provided us with filmed footage but also wanted us to incorporate new exhibition material shot vertically on a smartphone. Since the video would have 16:9 versions, we needed to find a way to seamlessly integrate this footage. Additionally, we had to position the titles of the artworks in a way that aligned with the brand's style. Fortunately, I was able to successfully address both challenges to the client's satisfaction.