Innate Instincts contacted me via Upwork to create a social media video package on a tight deadline. They had the brief ready and prepared to create the videos but didn’t expect their go-to video editor to fall ill at the last moment. As a result, they were faced with the challenging task of delivering several videos before the launch of Mr. Barber’s new product, the AutoGraph Pro – a hairdryer that would revolutionize their existing lineup and significantly boost the brand's visibility. This, in turn, would lead to a substantial increase in their Instagram followers.