In 2018, Jonquille Parfum, a local perfume manufacturer in Resistencia, Chaco, faced the challenge of launching its brand in an almost nonexistent market in the province. They wanted to ensure that people's first impression of them was that of a top-tier perfume brand.

After a previous campaign where we primarily showcased their perfume products, they wanted to launch a summer campaign to highlight their newest product: versatile body splashes, which can be used for any occasion or moment.

Through work based on references and a study of the most effective platforms to showcase video ads, it was decided to run a social media campaign and display the ads in the local cinema.

This presented the fun challenge of creating a series of videos in the most cinematic way possible.