Santana Row Handheld Directory
Colleen Swat
Overview:
The Santana Row Handheld Directory project involved designing a compact, user-friendly directory to assist visitors in navigating the upscale shopping and dining destination. The goal was to create a visually appealing and highly functional directory that reflects the sophistication and elegance of Santana Row.
Scope:
Conducting thorough research to understand the layout, key attractions, and visitor needs at Santana Row.
Conceptualizing and designing the layout of the handheld directory to ensure it is intuitive and easy to use.
Incorporating brand elements and aesthetic touches that align with the luxurious image of Santana Row.
Ensuring the directory is print-ready and suitable for distribution to visitors.
Results:
Provides clear and easy navigation for visitors, enhancing their overall experience at Santana Row.
Highlights key attractions, dining options, and retail stores, encouraging exploration and engagement.
Reflects the upscale brand identity of Santana Row, using high-quality materials and design elements.
Tools Used:
Adobe InDesign
Adobe Illustrator
Adobe Photoshop
Conclusion:
The Santana Row Handheld Directory project successfully combined aesthetic design with practical functionality. By creating a directory that is both beautiful and easy to use, the project enhances the visitor experience and promotes the diverse offerings at Santana Row.
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Posted Jul 20, 2025
Compact, user-friendly directory to assist visitors in navigating the upscale shopping and dining destination, Santana Row.
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Santana Row
