Built with Framer
Building InnerVue: Brand, Product, & Social
Isaac Dailey
From “Wouldn’t It Be Cool If…” to Launched MVP in 90 Days
Outcome: Built the brand, product, and a social content system from zero — launching InnerVue’s MVP while growing brand-new accounts to thousands of impressions in 3 months.
Before vs After
Before
Vision and a Google Doc
No brand identity or positioning
No social presence
Working with a legacy system that was clunky with a high churn rate
After
Fully developed brand architecture + visual identity
Launched mobile-first MVP using Bolt
3-month campaign delivering measurable reach & engagement
Clear category leadership + a product that literally changes lives
The Problem
Needed to launch a brand-new product and make it look credible from day one
No social proof, no existing audience, no content engine
Competitive space where attention is earned slowly — unless the content stands out
Tight timeline: brand, product, and marketing all in one sprint
The Solution
Brand & Identity: Mirror Method content framework + bold-but-compassionate voice, geometric logo, dark-mode palette
Product & UX: Anonymous feedback system, progressive disclosure, AI-assisted tone refinement, scalable architecture
Social Campaign:
Built accounts from scratch across IG, FB, and LinkedIn
Designed post templates + video styles for consistency and recognition
Mapped 3 content pillars to align with brand voice & launch goals
Scheduled 40+ posts per platform over 3 months for compounding reach
The Results (90 days)
Brand, Website, and MVP Launch
New brand built from scratch
Landing page to collect email sign ups while social accounts grow
Email marketing campaign to keep waiting list warm
Product launch that completely satisfies market need, with a ready-to-buy audience and sign ups on the first day.
Social Growth (Starting From Zero)
Instagram: 5,097 reach (+236%), 7,989 views (+239%), 427 engagements (+557%)
Facebook: 1,166 impressions (+227%), 135 engagements (+575%), 388 page views (+123%)
LinkedIn: 2,658 impressions (+441%), 146 engagements (+759%), 318 page views (+348%)
Top posts reached 200+ engagements and drove click-through to landing page
Market Impact
Early trust validation from prototype testing
Differentiated positioning vs corporate HR and self-help platforms
Recognizable visual brand across every channel
Why It Worked
Integrated brand + product + marketing into a single growth system
Focused on content that educates and challenges — not filler
Built everything to scale, so launch-day momentum continues post-MVP
Client Quote
“Isaac transformed our vision into a complete brand and product strategy that captures the delicate balance we needed — bold enough to challenge people, compassionate enough to support their growth.” – Allison Brenner, Founder, InnerVue
Stop aiming small. I design systems that turn ideas into growth you didn’t think was possible. Let’s start today.
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Posted Aug 10, 2025
Took InnerVue from idea to launch with a brand, UX, and product strategy that turned a bold vision into a market-ready platform for personal growth.
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Timeline
May 1, 2025 - Ongoing
Clients
Innervue
