Social Media Strategist

Mkuki na Nyota Publishers is one of the leading publishing companies in East Africa. Operating for over 40 years in Tanzania and had no established online presence.

In just two years, I transformed Mkuki na Nyota Publishers' online presence, catapulting them to the forefront of social media. With 9,296 Twitter followers and over 5,800 on Instagram, our growth was unparalleled. Amidst the challenges of COVID-19, I led the charge in ecommerce sales, securing the company's sustainability by maximizing online sales during a critical period.

Below are results after 2 years of managing their online presence.

As the manager of their Twitter account, I focused on growing our following naturally, without paid promotions. Through careful planning and engaging content, we saw remarkable growth in our follower base. This achievement demonstrates my skills in building genuine connections and fostering active participation on the platform.