Sedekah Bumi: Eco-Conscious Branding for Community Impact
Sedekah Bumi - Eco Green Campaign Branding
Sedekah Bumi isn’t just a campaign—it’s a movement. Born from the urgency of Indonesia’s climate crisis, this CSR initiative empowers communities to shift from consumption to conservation through the Eco Green Campaign & Festival 2022–2023.
The Challenge: Amid deforestation and rising carbon emissions, Sedekah Bumi needed a brand identity that could inspire hope and action. The goal? To create a visual system that reflects sustainability, community unity, and joyful environmental care in a nation grappling with ecological threats.
The Solution: We crafted a logo that harmonizes symbolism and purpose
Interconnected leaves symbolize nature’s balance and growth
Hands cradling a water droplet reflect community stewardship and life.
Earthy greens and blues evoke renewal, paired with organic typography to feel approachable yet urgent.
Key Objectives:
Sustainability: Embed ecological values into every design choice (colors, shapes, messaging).
Community: Foster collective action through uplifting, inclusive visuals.
Adaptability: Ensure consistency across festivals, educational materials, and digital campaigns.
Ready to Grow Your Impact?
Like Sedekah Bumi, your eco-initiative deserves a brand that inspires action and unites communities. Let’s design a movement that turns care into change.
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Posted Feb 25, 2025
Sedekah Bumi’s eco-brand: interconnected leaves (growth) + hands cradling a droplet (community care). Earthy visuals driving climate action in Indonesia
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