Upternal is more than a brand—it’s a movement. Designed for young entrepreneurs, Upternal offers digital solutions that simplify growth, turning complexity into incredible impact. Our mission? To create a visual identity that reflects ambition, clarity, and timeless progress.

The Challenge:
In a crowded digital space, Upternal needed a brand that stood out—a logo and visual system that felt modern, bold, and aspirational. The goal was to resonate with hustlers aged 18-35, offering them a sense of direction and freedom in their entrepreneurial journey.

The Solution:
We crafted a logo that tells a story. The arrow symbolizes measurable progress, while its transformation into a bird represents limitless potential. Paired with a monochrome palette and clean typography, the design is both professional and dynamic—perfect for a brand that empowers growth.

Key Objectives: Clarity: Simplify the brand’s message into a single, powerful symbol. Aspiration: Inspire users to aim higher and break boundaries. Versatility: Create a design that works across digital and physical platforms.

How do you turn "growth" into a visual identity? For Upternal, it started with a mind map exploring core themes: Elevation (🚀), Simplicity (⚖️), and Freedom (🕊️). These ideas guided our sketches, from rough arrows to abstract wings. The breakthrough? A logo that transforms. At 0°, it’s a bird—representing limitless potential. At -45°, it becomes an arrow—symbolizing direction and progress. This duality captures Upternal’s mission: structured growth with creative freedom.