Brand Identity and Digital Presence for MealPreply

MealPreply began as an idea of personal meal-planning assistant. It’s designed for people aiming to lose weight, maintain a vegetarian diet, boost athletic performance, or simply eat healthier amidst busy schedules. The app helps users prep a week’s worth of meals in a single day, offering convenience without compromising on nutrition or taste.

The project involved creating a complete brand identity and digital presence for MealPreply – a meal-planning startup. Key deliverables included logo design, brand style guide, pitch deck, and a website with interactive elements.

The design revolved around a vibrant color palette and playful AI-generated characters representing different user types (athletes, parents, professionals). These characters became central to the brand’s storytelling, used across the website and future marketing.