AmpliFi — Brand Strategy & Web3 Fundraising Deck
Ryan Ovsienko
AmpliFi – Brand Identity &
Web3 Fundraising Deck
AmpliFi is a Web3 affiliate marketing platform built around on-chain attribution and performance-based payouts.
I was brought on to develop the full visual identity and translate a technically complex tokenized ecosystem into a clear, investor-ready narrative.
The challenge: make DAO governance, token mechanics, KPI-based revenue sharing, and progressive decentralization understandable without oversimplifying.
Overview
AmpliFi was designed as a performance-based Web3 affiliate platform governed by a DAO and powered by token incentives.
The core concept centered on measurable, on-chain impact. Campaign payouts were tied directly to KPIs such as trading volume, TVL growth, and NFT minting. This required a brand system that could communicate credibility to investors while remaining accessible to creators and protocol founders.
The deck supported a $200K seed raise at a $4M FDV, outlining token distribution, governance transition, revenue allocation, and roadmap milestones.
My Role
• Complete visual identity design
• Logo system and token icon suite
• Color system and typography framework
• Pitch deck design and visual narrative structure
• Competitive positioning analysis
• Messaging refinement and layout hierarchy
• Art direction alignment between brand and product
Why This Project Matters
AmpliFi explored one of the more difficult design problems in Web3: how to represent measurable performance marketing in a decentralized framework.
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Posted Feb 19, 2026
Brand strategy and investor deck for AmpliFi, a performance based Web3 affiliate platform aligning token incentives with on chain impact.
