Designed the visual identity and product experience for YallaChat, creating a modern, local, and intuitive messaging app with polished UI, branding, and motion.
As an Art Director at Yalla Group, I played a key role in shaping the app’s identity and user experience as it expanded across the MENA region.
I collaborated with product, engineering, marketing, and design teams to elevate Yalla Chat’s positioning through integrated branding efforts, localized UX improvements, and feature-focused campaigns tailored to regional user behavior.