MMORPG Mobile game

As an Art Director at Yalla Group, I led the creative direction for Age of Legends, a mobile MMORPG game designed for the MENA market. I worked closely with game designers, product managers, and marketing teams to craft a distinctive visual identity, localize the user experience, and launch feature-driven campaigns that resonated with regional player preferences and cultural themes.

Led the creative direction and UX/UI design for in-app features and marketing campaigns across iOS and Android, reaching hundreds thousands of users. I delivered rapid design prototypes, conducted user research, and optimized app flows based on insights, which resulted in higher engagement and stronger user retention.