Type: Client Project

Category: Home Furnishings / Flooring / eCommerce

Role: Figma Design

Location: USA

Rug Pad Wizard is a premium rug pad manufacturer serving both high-end dealers and everyday consumers across the USA

With 500+ active dealers, 50,000+ pads sold, 4+ awards, and a 20-year warranty, they needed a site that communicated scale, trust, and product quality to two very different audiences

The design had to serve both B2B dealers looking to expand their flooring business and consumers searching for a reliable, latex-free, moisture-barrier rug pad

Two completely different audiences — dealers and consumers — needed clear separate paths without making the site feel fragmented

The product is technical (no latex, moisture barrier, Made in USA, sustainable) but the audience is broad — the design had to make complex specs feel simple and trustworthy

Social proof was critical — 4k+ customers, real reviews, partner logos, and a video needed to be surfaced early and prominently

The dealer program needed its own strong CTA and dedicated section to drive B2B sign-ups alongside consumer conversions

Clean navy and white palette communicating reliability, quality, and professionalism — a deliberate choice for a product that competes on trust

Hero designed with a dual CTA structure — "Become a Dealer" and "View Products" — immediately separating the two audience paths

Video embed placed prominently in the hero to demonstrate the product in real home environments, replacing the need for lengthy copy

Social proof bar (500+ dealers, 50,000+ pads sold, 4+ awards, 20-year warranty) placed directly below the hero to anchor credibility before the visitor scrolls

Product range section designed with three clear SKUs — Eco by Design, Eco Performer, Eco Supreme — each with visual swatches and quick-compare badges

"Why Dealers Choose Rug Pad Wizard" section designed as a feature grid covering Lowest Cost per Year, Vinyl Floor Damage protection, Pet Barrier, Made in USA, Life of Rug Warranty, and Sustainable recycling — structured for a dealer sales conversation

FAQ accordion section designed to handle the most common dealer objections: minimum orders, marketing materials, project timelines, and warranty

Testimonials and 4k+ customer rating section placed near the bottom to close the trust loop before the final CTA

Delivered a design that speaks clearly to both dealers and consumers without confusing either

The dual CTA structure and dealer-specific section give the B2B sales flow the prominence it deserves alongside the consumer experience

The product spec grid makes technical features scannable and persuasive rather than overwhelming

A design that positions Rug Pad Wizard as the clear premium choice in a category where most competitors look generic and dated

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