"Paws & Palate" is a premium pet food brand dedicated to providing high-quality, nutritious meals for cats & dogs. The brand's mission is to promote the health & happiness of pets through carefully crafted recipes using natural ingredients.

As a startup business, the brand faced a few difficulties in the pet food market. First, the brand lacked awareness and recognition in the market, blending with other brands that cater to both cats & dogs. In addition, it didn't have a well structured and visually appealing brand system, which led to the lack of return of investment & revenue. The brand had an absence of lasting presence, leading to the restriction of product visibility online impeding the brand's prospective for expansion and a broader audience.

As the brand strategist & designer, my suggested solution involved incorporating a inclusive revitalization of Paws & Palate's overall image as a business. The process requires the development of a unique and significant visual identity using a properly structured logo system, a cohesive color palette, and appealing packaging design. With a well thought out brand identity tailored to Paws & Palate and its target audience, the brand will be able to extend to a wide outreach.