The goal was to create a compelling and dynamic brand identity for a fitness brand called ApexVital that resonates with the target audience and communicates a sense of superior performance, establishing a prominent presence in the competitive sports industry.

The brand is targeted toward active individuals, between the ages of 18-40, who are dedicated to sports and fitness. This audience values high-performance gear, innovation, and a brand that inspires a sense of achievement.

Template Credit: @Designbyaylet