Client: Agero

Commercial Real Estate

October 2023

Agero had a solid reputation, industry connections, and strong project management skills, but its digital presence and brand consistency were lacking. To differentiate itself and attract more lucrative commercial contracts over office fit-outs, Agero needed to update its digital identity to reflect its expertise. The co-founders aimed to refresh the brand while retaining key elements of its identity and improving overall sales conversion rates.

I conducted a comprehensive UX audit, covering content, UI/UX, social proof, and CTA copy. Identified issues with Hero auto-rotating carousels (unreadable headline), redundant navigation icons (increased bounce rate), low color contrast (accessibility), and brand inconsistency in design elements, along with an unclear unique sales proposition. Layout problems included cramped spaces, disproportionate logos, and weak visual hierarchy due to mismatched color ratios for brand colors. These issues contribute to a high bounce rate and leave users feeling confused.

Based on a combined analysis, I found that 70% of our traffic comes from mobile devices, with most leads being cold; 80% of visitors only browse the homepage.

With these insights, I developed strategies with a focus on Mobile CRO:

Content: Implemented structured content to nurture cold leads, generously showcasing the portfolio below the fold on the homepage and linked to its corresponding case study (SEO). Enhanced hero H1 copy to encourage scrolling.

UI: I switched out carousels for full video hero backgrounds to better capture the brand concept—enhanced color contrast and readability to comply with WCAG accessibility standards and improved overall brand consistency.

UX: I revamped the navigation to make it more user-friendly by eliminating redundant icons to lower the bounce rate. And, I introduced a sticky header with a prominent CTA to improve conversion rates.

After a successful brand refresh and strategic repositioning, Agero saw a significant increase in high-quality leads from Google AdWords, attracting prestigious clients like Lockheed Martin.

As Agero transitioned from a modest office fitout firm to a commercial fitout powerhouse, the new website highlights its capabilities with stunning portfolio photography. Sleek loading animations add an extra layer of elegance, engaging visitors and leaving a lasting impression.

Following the website redesign, we achieved a 62% decrease in homepage drop-offs, a 54% increase in click-through, and a 22% boost in sales conversions.